New Guidelines for SERP Rankings

When we refer to Google Penguin, we mean updates that have the purpose of decreasing search engine ranking of websites that violate Google’s webmaster guidelines. Sometimes websites use manipulative techniques in order to achieve high rankings in search engine results, and these guidelines will seek to penalize such websites. Here they are striving to place content as the key, and if your website has great content then it will be recognized over those with little or content with spam. In other words, doorway pages or web pages that are created only to send its visitors to a different page by repeating unrelated phrases to manipulate the relevance or prominence of resources are penalized.

Penguin 4 however was released for all countries and languages at the same time. This means that all websites will consistently experience the same impact independent of their location. Penguin 4 guidelines are the same but then they are now applied real-time. This implies that any page’s ranking may change each time google updates the information about this page and about pages linking to it. You will notice the positive and negative impacts of your actions faster. Supposing that you website is penalized but your webmaster does a good job in improving and removes harmful links, then this real-time algorithm will help you recover your website from Google penalty faster.

Also, unlike the previous updates, this new version has made google algorithm become part of its core algorithm and not a separate filter anymore.

Simply put, the algorithm is now focused on the toxic links on specific pages rather than on the whole website.

This latest update will greatly affect the work of an SEO specialist because the micro penalties imposed will be more difficult to track and this means that it is important to audit all important subdomians and specific pages of your website on a regular basis.

It will also not inform penalties imposed on a website. There will just be indications or signs that you were penalized like a sharp drop in organic traffic or declines positions from some or all of your keywords, including the branded ones.

But on the other hand, because the updated algorithm allows you to see the results of your actions quickly, the recovery process becomes faster.

This means that it is important to constantly monitor your position in SERPs. Setting up regular email alerts to stay informed of any position changes is a good way of keeping you informed.

It is essential that all your backlinks are clean and healthy and you should regularly audit your backlinks for your entire website because the new Penguin takes a granular approach already. Therefore it is essential now to audit backlinks for each important subdomain and subdivision of your website. This means that you need to conduct separate audits for each of the different language version of your website.

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