A Guide About The Google Penguin Update

Since the Panda update in February 2011, Google rolled out one of its most talked about algorithmic changes on the 24th April. Because it impacted so many websites, it has been talked about so much, especially since it caused many to lose rankings and in the process, most of their web traffic.

Needless to say, this can be catastrophic for most businesses that heavily relies on traffic referrals from Google. But what was the “Penguin update” and why did the “Penguin update” affect so many websites?

It is Google’s job as the leading search engine to make sure that the results that it produces are relevant and of a high quality when we use Google in some way or another to find information. Users maintain their faith in Google and continue to use the service that way. Webmasters that were over optimising their websites, building spammy back links and generally abusing the Google guidelines in order to rank better within the organic search results is what the latest update was said to target. To make sure that sites that over the years had been gaming the system somewhat, would be penalised by the algorithmic filter and demoted in the search results is the reason that Penguin was implemented. Considering that Google receives hundreds of millions of search queries every day, millions of websites are being penalised and around 3.1% of search queries which are said to be affected by the update.

A manual penalty, where a human has followed say a spam report and taken action is not what the Penguin update is which is worth noting. Based on certain criteria which assesses whether or not a site has been over optimised or been building spammy back links, the Penguin update is an algorithmic update which filters out sites.

It is pretty likely that you were hit by it if just after the 24th April, you lost pretty much all of your websites traffic from Google then it is pretty likely that you were hit by it. One thing that is noticeable is that, appearing to retain their page rank and continuing to be crawled and indexed are the sites. If you obtained many low quality links or paid links, devalued are these sites meaning that the links that were pointing to your site previously have also been devalued. A penalty is what this can appear to be but in fact is purely a natural drop in rankings due to a devaluation of those incoming links.

The future of marketing of your site is clear for us. A different approach to your online marketing is what you will need to start adopting if you have been affected by the Penguin update.

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