Our friends over at www.findmyworkspace.com discuss how you can successfully market your business without breaking the bank.
As a startup entrepreneur, you have all the reasons why you need to market your business – there is no other way to get ahead of your game if you don’t try to reach out to your market. The irony however is, your marketing efforts need to have a budget because advertising comes with a price.
Startups are well known however to operate with just limited funding. So it’s very important to choose a marketing strategy that is not just inexpensive, but effective as well.
Thanks to the Internet, startup entrepreneurs like you have more options when it comes to cost-effective marketing strategies. Below are five examples you can use for your business:
- Blogging and Link-building/SEO
Blogging is perhaps the most common way to strengthen a startup’s content marketing drive. As long as you put out useful content for your target market, then you’re good to go.
Blogging is also flexible – you can either promote your products outfront, or provide informative content related to your niche, or even post press releases and announcements that would concern your customers.
However, blogging is not just about writing good content. You also need to implement tactics that can help your blog rank higher and be more visible for people online. That’s when you need link-building and SEO. Through these, your blog can be optimized in search engines and can be easily found by your target market.
- Social Media Marketing
It’s a no-brainer, Social Media profiles are very easy to setup and use, and it’s free! You may need to pay for more exposure though, but it does give you enough leverage to jumpstart brand awareness and gather leads for your business.
- Email Marketing
Like Social Media, Email Marketing helps boost brand awareness and get more leads for your business. However, it is a more personal approach and is more effective when it comes to engagement because the messages can be tailored according to the available demographics you have for your subscribers.
Email Marketing is also effective when you intend to give out special offers and discounts like coupons, freebies such as ebooks, or a free shipping service.
- Webinars and Whitepapers
This is great if you want to establish your authority in your business niche, which highly works if you are in the Business-to-Business (B2B) industry. You can also use these if your business deals with highly-technical matters, because you have more room to illustrate all the processes.
A whitepaper can also be given out as a freebie to get more leads. You can also provide a limited-access offer to your webinars to help attract more clients.
Like paid/sponsored ads in Social Media, you need to set aside some budget for a Google AdWords campaign. In exchange, your site gets more exposure in their search engine. Like Social Media, AdWords help your business get better leverage when it comes to brand awareness and lead generation.
Don’t just limit yourself to one strategy. Although the examples are all separate marketing activities, best practices dictate that startups should at least make use of two or more types. Many companies use a combination of all five above (and even more) as part of an ongoing marketing campaign.
As a startup, you can try and test which marketing campaign works best for your niche. Then you can eliminate poor-performing ones and stick to the campaign that brings in better returns of investment for you.
Gemma Reeves is a seasoned writer who enjoys creating helpful articles and interesting stories. She has worked with several clients across different industries such as advertising, online marketing, technology, healthcare, family matters, and more. She is also an aspiring entrepreneur who is engaged in assisting other aspiring entrepreneurs in finding the best office space for their business.
Check out her company here: FindMyWorkspace